The anatomy of the perfect landing page

Landing pages are made up of clearly definable elements, that when crafted properly can achieve high performing conversion rates for your business. But before I talk about what exactly a landing page should include, let’s clarify exactly what it is: A landing page is a web page which serves as the entry point for a website…

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How to determine the success of your Facebook page

Most business owners have been exposed to the many reasons why having a Facebook business page is a good idea. But many aren’t aware that a Facebook page comes with a free, analytics tool provided by Facebook that helps you understand more about your Facebook Page’s posts and fans.

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