Content Marketing Strategy

Whatever the type of content, solid planning and a detailed strategy is critical in ensuring that your content has the greatest impact.

It all starts with your audience

We take the time to get to know the people who you want to reach; understand their needs wants, the challenges they face and what makes them really tick.

We also carry out extensive keyword analysis to find out what your audience are searching for online to find your products and services. We delve deeply into the competitive landscape to identify which keywords are achievable for you to rank for in search engines.

This insight means that we’re not just producing great content, we’re producing the right content that not only laser targets the needs of your audience, but that also drives ROI.

Contact me

  • This field is for validation purposes and should be left unchanged.

Latest Posts

Keep up to date with the latest digital marketing trends and news.

5 ways to generate qualified leads for your business

Ask any business owner and they will tell you that one of their number one challenges is continually generating good quality leads.  Well you’re not alone, according to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. In this article, I’m going to share with you 5 easy to implement…

READ MORE

5 reasons why entering awards is good for your business

Regardless of the size of your business, there are a myriad of awards that your business can enter. Whether they’re local, national or industry-specific, every business has the opportunity of putting themselves forward and the rewards can be hugely beneficial. Here are just some of the benefits:  1. An opportunity to attract more business When you…

READ MORE

How to stop ‘Content procrastination’

I have a confession to make. I totally procrastinated whilst writing this article. I meant to write this in between Christmas and New Year but I got distracted. I took a nap (or three). I cleared out my son’s playroom. I checked Facebook. In fact, I did everything I could to avoid writing this article.…

READ MORE