5 reasons why entering awards is good for your business

Regardless of the size of your business, there are a myriad of awards that your business can enter. Whether they’re local, national or industry-specific, every business has the opportunity of putting themselves forward and the rewards can be hugely beneficial. Here are just some of the benefits:

 1. An opportunity to attract more business

When you receive an award for your business you achieve external validation which can provide you with real credibility amongst potential clients and across your industry. Awards give you a competitive edge when pitching or speaking to potential clients and proves you go that extra mile to achieve great results.

2. Peer benchmarking

The process of entering awards enables you to step back and identify areas where you stand out as a business and how you differentiate from the competition. This will help you identify areas for improvement; whether that’s through growth, people management, innovation or customer service.

3. Free marketing and promotion

The PR opportunities that come from winning awards mean that your company will be known for all the right reasons, both within your industry and beyond. The organisation running the awards will share your success on social media, giving you free third party endorsement. Make sure you maximise PR exposure and include the award logo on your website and printed material.

4. Attract new talent

Who doesn’t want to be associated with an award-winning company? Business awards will help attract new recruits because they will want to work for an ambitious and go-getting company.  Increased employee morale will also help attract and retain new recruits.

5. You get to attend posh awards nights

Let’s face it, who doesn’t like dusting off their best frock (or black tie!) to attend a swanky awards dinner? They’re a great opportunity to celebrate your success with your colleagues and you can even invite clients to come and cheer you along.

Entering your business for an award involves a lot of effort and can be time-consuming amongst other fee-earning and business development work.  I have a strong track record in creating award-winning entries. Contact me for further information.

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