What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

By creating and sharing content that impartially and honestly informs, educates and inspires buyers along the way, a business gradually becomes a top-of-mind trusted partner, expert and resource.

I create content that will inspire people to connect with your business and keep them coming back for more. I’ll compile an editorial calendar across a range of online channels and report back on a regular basis so you can see exactly what impact your content is having on your business.

Contact me to find out how Content Marketing can positively impact your bottom line.

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Latest Posts

Keep up to date with the latest digital marketing news and social media trends.

How to stop ‘Content procrastination’

I have a confession to make. I totally procrastinated whilst writing this article. I meant to write this in between Christmas and New Year but I got distracted. I took a nap (or three). I cleared out my son’s playroom. I checked Facebook. In fact, I did everything I could to avoid writing this article.…

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The secrets to building credible links to your website to improve search engine rankings

Link building is the process of acquiring hyperlinks from other websites to your own. Search engines follow links on sites to crawl pages and estimate rankings through various algorithms. The more links you have coming into your site, the more it suggests people are recommending you or ‘voting’ for you – and Google takes these…

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Why you need a Content Plan for 2018

2018 is almost upon us and it’s that time of year when we all start to look forward and make a plan for the coming year. Like most projects, a Content Plan isn’t something you want to jump in to blindly. There needs to be a cohesive plan that covers your different audiences, topics, content mediums,…

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